'Ethos' is the guiding principle or character/spirit of a person or organization. It's the 'why' that fuels your decision-making. Our Ethos is transparency. We believe in the truth-in the data. How does this translate to our consulting? We are real. We show you exactly how the healthcare system works and how to finally put you in the driver's seat of your healthcare spend.
About Ethos
Our Story
In this 3-minute video excerpt from the documentary, "It's Not Personal, It's Just Healthcare," learn about Donovan and Chelsea Ryckis' dynamic journey to the world of healthcare benefits and why it is a part of their mission to bring transparency to the field.
Watch the Ethos Effect Podcast
Ethos Effect is a dynamic podcast that spotlights business pioneers who've unlocked their ethos, leveraging it to become trailblazers and revolutionize their industries. Hosted by Chelsea and Donovan Ryckis, the show offers a deep dive into the stories of these exceptional individuals who've embraced their core values and used them as a competitive edge to challenge the status quo.
Donovan Ryckis
Donovan Ryckis is the award winning founder and CEO of Ethos Benefits, a firm dedicated to advancing fiduciary-driven health insurance strategies for employers nationwide. Donovan and his wife and business partner Chelsea, have pioneered a revolutionary approach that effectively eliminates fraud, waste and abuse from employer healthcare plans while increasing savings for both employers and their employees. A seasoned entrepreneur, who has created and exited numerous successful companies in a multitude of industries, Donovan has always looked for ways to improve existing standards. With over a decade of experience as a fiduciary, I bring transparency, common sense, and alignment of interests into the benefits marketplace. His desire to have a greater impact on families and hard-working individuals led to the creation of Ethos. Donovan’s unconventional work in the health insurance industry helps place the power back into the hands of business owners and employees. Donovan is the co-host of the Ethos Effect Podcast and producer of the documentary “It’s Not Personal, It’s Just Healthcare,” which will premiere in late 2024. He is a renowned speaker, regularly appearing on the industry’s most coveted stages including; ALM Benefits Pro Expo, SHRM HR Florida, and the ISCEBS Symposium. He is a member of NABIP, National Association of Benefits and Insurance Professionals, as well as the Q4i Intelligence and Exit Planning Institute. Donovan is an avid sportsman and enjoys spending time with his wife and their beloved dog.
Chelsea Ryckis
Chelsea Ryckis is the founder and president of Ethos Benefits, a firm dedicated to advancing fiduciary-driven health insurance strategies for employers nationwide. Chelsea and her husband Donovan are revolutionizing the current system, eliminating fraud, waste and abuse from employer healthcare plans while increasing savings for both employers and their employees. Originally from Canada, Chelsea had her first interaction with the American healthcare system when she sustained a traumatic brain injury during her college sports career that stopped her from attending medical school. Using the lessons learned during that time, Chelsea discovered her ethos; if something can be done better, it should be. As a trailblazer in her industry, Chelsea speaks on national stages and educates advisors in her industry to bring the highest quality care at the most affordable price. She has been a featured presenter at ALM Benefits Pro Expo, SHRM HR Florida, and ISCEBS. Chelsea produced a documentary It’s Not Personal, It’s Just Healthcare, which interviews CEOs, human resource professionals, hospital executives, insurance industry experts, doctors and nurses, who blow the whistle on insurance companies’ propaganda and corruption. Chelsea also cohosts the Ethos Effect podcast with her husband, Donovan, where they interview entrepreneurs who are using their own ethos to transform their industries. She was awarded the Most Innovative Healthcare Consultant in the United States for 2024, and received the industry’s most prestigious award, Advisor of the Year by Benefits Pro. Chelsea proudly became an American citizen in 2024. As part of Chelsea’s personal ethos, she enjoys traveling, paddleboarding, and being active with Donovan and her service dog, Copious.
High Performing Renewals
How do you manage what you can’t measure? Design data driven health plans that not only control your cost long term, but meet your fiduciary obligations as well.
Simplified Administration
Human Resources teams have enough to do. Let us handle the Benefits Administration Technology, Integrations, Eligibility, Auditing, Compliance, and Employee Communications.
Career Opportunities
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